Andy and Jeff have been making shows in one way or another their entire lives. Andy put on puppet shows a kid, Jeff was making movies with G.I. Joes in middle school, and they both have a long history of aggressively dodging homework by staging ridiculous presentations that were equal parts research and racketeering. Now that they are adults, it’s not just about avoiding book reports, they are drawn to the problem-solving and team-building that comes with immersive theater.

Having this creative career is the best way they can put to use the skills they’ve been honing their whole lives. Mixing games, theater, and comedy into playful, participatory events, Andy and Jeff are always excited to increase the visibility of immersive design and audience-empowering art around the world.

Though the path has felt winding at times, looking back, their experience across theater, film, television, theme parks, museums, escape rooms, comedy, animation, and experiential art, was far more direct than it felt.

Meet Jeff Crocker

jeff crocker


When not writing and producing immersive theater, Jeff is a creative producer for themed entertainment, encompassing theme parks, museums, traveling exhibits, and experiential installations. Currently he works with The Hettema Group, helping design thrilling and unique guest experiences all around the world.

Previously, as a project manager at Cinnabar, Jeff oversaw the design, build, and installation of the inaugural exhibits for the National Museum of Military Vehicles in Dubois, Wyoming. He also managed projects for Universal Studios Hollywood, Guide Dogs for the Blind, Orange Coast College Community Planetarium, Denver Art Museum, GES, and Wallis Annenberg PetSpace. The variety of work he helped produce included custom bronze sculptures, sculptural fiberglass shells for animatronics, traveling museum exhibitions, custom animal enclosures, mechanical pendulum pin mechanisms, and so much more.

Before that, Jeff helped produce animated media for the projection design team for Once Upon a Time, the award-winning mapped projection show at Tokyo Disneyland. He followed that up with the ground-breaking nighttime fireworks spectacular, Disneyland Forever, in Anaheim, California, for Disneyland’s 60th anniversary celebration.

Jeff also worked in the fast-paced and unpredictable world of film and TV production, with a focus on special visual effects, both practical and digital. Jeff held the position of Visual Effects Producer for primetime CBS-TV series CSI: NY for four seasons. His credits also include make-up effects fabrication with AFX (Cabin in the Woods), Legacy Effects (Real Steel, Cowboys and Aliens), and legendary Stan Winston Studios (Terminator: Salvation, G.I. Joe, Capital One).

A creative professional with a great sense of humor, Jeff loves to tell stories in a dynamic visual medium, and immersive theater has emerged as a wonderful way to explore playful and participatory storytelling.

Meet Andy Crocker

andy crocker


Andy Crocker is a creative consultant and live experience director with a background in theatre, television and immersive events. Specializing in playful genre exploration and interactive comedy, Andy excels at bringing audiences together by instilling heartfelt shenanigans into the theatrical experience.

Her long and storied mischief-making resume includes a collection of delightfully uncategorizable adventures. Writing fake sitcoms as part of the original primetime lineup of cult video competition Channel 101. Refereeing high school improv competitions for ComedySportz. Co-creating the presidential campaign of a fluffy white kitten for the adult swim network. Collecting vintage Bar Mitzvah footage for Comedy dot com. Guessing how long it takes actors to say soap opera dialogue for NBC. Performing with a haunted ventriloquist’s dummy at the Comedy Store. Raising a small human being that came out of her body.

Recently, Andy has been applying her skills to creating experiential entertainment. Recent clients include The Bezark Company, Cedar Fair, and Walt Disney Imagineering, however all of these projects are currently shrouded in legal confidentiality agreements. Just trust her when she tells you they are very cool.

In a previous career chapter, Andy worked in casting, matchmaking talent and creatives across multiple media and genres. For Center Theatre Group, Andy spent four seasons shepherding talent for projects at the Ahmanson, Mark Taper Forum and Kirk Douglas Theaters, as well as multiple workshop commissions and new play initiatives. Some highlights include Joe Turner’s Come and Gone, The Behavior of Broadus, The Second City’s A Christmas Carol: Twist Your Dickens, Waiting for Godot and the CTG Writers’ Workshop Retreat. Her freelance television casting credits include The Connors on ABC, Documentary Now on IFC and Detroiters on Comedy Central.

Andy has spent a great deal of time and heart in the intimate theater spaces of Los Angeles, working with companies like LA Stage Alliance, Theater of NOTE, LA Theatre Ensemble, Circle X and CSzLA. Andy is a proud alumna of Directors Lab West, The Second City’s Directing Program and UCLA’s School of Theatre Film and Television.

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